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    Fashion Style Tip: Animal Print Pants

    Oktober 24th, 2014

    A bold animal print lends eye-catching appeal to these breezy drawstring loose-fitting pants from Steffen Schraut. Style yours with a fuzzy cashmere pullover and pumps to complete a perfect look.

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    Fashion is Dead. Long live Fashion

    Oktober 20th, 2014

    Fashion trends are getting more and more tangible for a broader audience. Fast fashion styles are certainly the most influential evolution the fashion industry has ever had to deal with. The given scenario separates fashion peers all over the world. Fashion is dead say some. Fashion is in the process of inventing itself anew say others. Which side of the fence do you sit on?

    Don’t wanna read the entire article? Just tune in on Jeremy Lindbergs video interview. The NYC showroom owner explains the changes the fashion industry has gone through lately and how it is going to further evolve.

    High Fashion is getting tangible
    How ‘trend’ differs from ‘fashion’ is the most crucial question for those trying to understand the contemporary development in the fashion industry and therefore to predict the future of fashion. Especially since high-end fashion is not untouchable anymore. It’s actually constantly surrounding us due to hundreds of online fashion retailers such as ‘Gilt Groupe’ or ‘net-a-porter’ just to name the most popular. Each style invented in any part of the world can be seen instantly. Fashion is not a matter of location anymore. Contemporary fashion is accessible all over the globe whether you are living in a major city or somewhere out in the boonies. That’s one of the huge changes the industry has to struggle with. It’s certainly a blessing for the consumer. But how does it affect fashion designers?

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    Young Fashion Designers benefit from the Change in Fashion
    What caters to the masses doesn’t make it necessarily easier for industry workers. Fast fashion retailers literally force designers to be very quick in designing and inventing clothes. The workflow in designing clothes in a seasonal cycle becomes diluted. Designers have to produce more styles and looks than they has been used to. This obviously leads to the point that industry peers have to tighten up their creative process to serve the given time frame. In order to do that, the design process becomes sort of an assembly line and this definitely leads to the question: Doesn’t a tighter time frame lack quality? Yes, it does. And no it doesn’t, depending on what the industry is going to project from this change. It’s the same question the media business has had to deal with over a decade ago and somehow is still looking for an answer. It is possible to provide a certain quality even if you have to deal with a narrow timeframe and less of a budget. You just have to tweak the approach. If you are not willing to take that chance – and it is definitely a chance, especially for young designers – you can’t compete in this industry anymore. While more fashion retailers serve a broader audience, the price range decreases. And lower retail prices force designers to reduce labor and raw material costs. The naked truth is: Fashion Designers all over the world have to produce more designs in less time for lower prices. That’s a challenge – for sure. But it is an opportunity too.

    Customers want to be taken seriously
    But not only is fashion design more tangible. The industry has to deal with well informed and interested customers who already play a key role in the development of contemporary fashion. The customers’ personal opinion is already part of the designers finding-process. Fashion and therefore fashion design is not the black box it used to be. The growth of the internet and the social media movement certainly contributes to that. Especially for the independent designers it’s going to be a key issue to evolve and maintain a close relationship to their potential clients. In the future, a fashion designer will only be successful when he can manage the balancing act of influencing people and staying tangible at the same time. Customers want to be taken seriously. They want to be sure that their opinion is going to be considered. In return, they are willing to pay a price that’s above average. Although it will definitely not be the same amounts designers were used to cashing in on in the past. However, only the relationship to a loyal but interested customer will assure future success. Although the prices for individual and fashionable clothes won’t be in the same range they were years ago, fashion designers will always have a clientele that’s willing to pay for high-end craftsmanship and offbeat design. Fortunately, there are too many fashion lovers amongst us that will appreciate high-end fashion for good.

    Fast Fashion vs. High Fashion: There is room for both
    We have to face the fact that fashion is part of our accelerating world and therefore evolves more quickly than it did years ago. The huge demand on expensive and exclusive luxury goods still exists. Fashion isn’t dead. But it has received company from something we call fast fashion. Something that caters to the idea of fashion with one exception: Quality. And therefore fast fashion can only be a substitute for those who can’t afford high-end fashion or actually aren’t interested in quality products. “Different customers have different needs” summarizes Michael Tien, chairman of work-wear retailer G2000, the development. Everyone is looking for his own well-being. “The buying behavior has simply changed.”

    The fact of the matter is that the majority of the world’s population belongs to the middle and upper middle income class. Consumers are fashion conscious and price sensitive at the same time. Due to the unprecedented changes, the fashion industry has to respond to both, market changes and consumer preferences. The undoubted pioneer of the fast fashion concept is Spanish clothing retailer Zara with its 4,780 stores in 77 countries. Their new lines are being shipped into the stores twice a week which ensures that customers always find new fashion items every time they visit the store. That’s the reason why fast fashion had simultaneously become incredibly attractive and essential to the public. But while the middle class is rather on the hunt for reasonable fast fashion offers, the huge demand for expensive and exclusive luxury goods still exists for more affluent parts of society.

    The bottom line is: Fast fashion has not killed Couture and never will. Fashion is not dead at all. Rather than focus on what was better in the past, we should look to see what we can gain from the future. The fashion industry has just moved forward. There is nothing to worry about. Fashion was what it was in the olden days, is what it is today, and will be something different in the future. And quite frankly: Isn’t that exactly what we are looking for?

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    New York Fashion Week: Ralph Lauren 4D Holographic Water Projection Show

    Oktober 16th, 2014

    Ralph Lauren’s Spring / Summer 2015 Fashion Show was this year’s most stunning show. The designer himself made his Fashion Show un unforgettable event by setting up a 4D Holographic Water Projection Show in front of hundreds of influencers, fashion workers and celebs in New York City’s Central Park. The 4D runway show was projected onto a 60 foot high water fountain were projected models were walking down the runway to showcase the latest Ralph Lauren Spring 2015 collection.

    Ralph Lauren 4D Holographic Water Projection Show

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    The Top 5 Pockets in Fashion

    Oktober 15th, 2014

    Today we’d like to write about pockets: A pocket is some sort of a bag- or envelope-like applique that is either fastened to or inserted in an article of clothing, luggage, handbags or backpacks. It’s usually used to hold small items. We chose those following 5 one’s to describe them to you in more detail. In case you are missing one of your favorites or would love to dive deeper into the realm of fashion pockets a bit deeper, check out FAD – The Ultimate Fashion Dictionary. Our very own iPhone Fashion App lists all notable pockets in great detail.

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    1_Breast Pocket

    A breast pocket is a pocket located on the breast of a garment. The breast of a garment is the part that covers the chest. It can be found on the inside or the outside of a garment.

    2_Flap Pocket

    A flap pocket is a pocket with a separate piece of fabric covering the opening of the pocket.

    3_Holster Pocket

    A holster pocket is usually only found on sportswear. It is a novelty pocket that looks like a gun holster.

    4_Safari Pocket

    A safari pocket aka bellows pocket is a patch pocket attached to the shell of a garment with an inset box pleat and flexible sides, enabling expansion. This kind of pocket is often found on cargo pants and work jackets.

    5_Zip Pocket

    A zip pocket is any kind of pocket, that has a zipper for closure to prevent the content of the pocket from falling out. It is usually used on sportswear.

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    Fashion Style Tip: Origami Peplum Blazer

    Oktober 9th, 2014

    Origami-like detailing lends a couture-worthy twist to this peplum blazer from Veronica Beard. Wear it with slim trousers and bright white sneakers.

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    Let’s ask the Fashion Dictionary: What’s a cleavage?

    Oktober 7th, 2014

    Today we’d like to explain what a cleavage is. Of course it’s a jargon that’s used in fashion only.

    Must known fashion term #44: Cleavage

    The cleavage is the area between a woman’s breasts and lower chest that is revealed when wearing a garment with a low-cut neckline. Showing too much cleavage in some cultures is considered offensive and immodest yet others may find it attractive or sexy.

    Therefore there are many garments like ball gowns, swimwear or lingerie that show plenty of cleavage.

    If you’d like to learn more useful fashion terms just click yourself through our fashion dictionary or download our app on iTunes: ‘FAD – The ultimate Fashion Dictionary’.

    ps: Have you discovered a fashion term you’d like to introduce to our fellow fashion speakers? Feel free to drop us a line or leave a comment below and we’ll share it here.

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