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    van Herpen, Iris

    August 3rd, 2015

    Iris van Herpen, Dutch fashion designer, born 1984 in Wamel, Netherlands. After studying at the prestigious ArtEZ College and interning for Alexander McQueen, Herpen had already grabbed the industry’s attention when she founded her namesake label in 2007. Herpen is much influenced by artists and likes to experiment with new materials and new technologies. She sees herself more as a sculptor than a fashion designer. With highly creative and innovative materials, Herpen creates haute couture that is artwork, worn on the body. She likes to make use of traditional craftsmanship and mix it with the most modern technologies such as 3-D printing. Since 2011, and at the age of 27, Herpen became a Member of the Parisian Chambre Syndicale de la Haute Couture.

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    Fashion Week

    März 31st, 2015

    The “Fashion Week” in fashion is an event that takes place bi-annual in Spring and Fall of each year in several fashion metropolises. Lasting approximately one week and held by fashion designers, fashion companies -or houses to present their latest collection in runway shows or fashion presentations, it’s an event for the buyers and media. The determination is always what’s going to be “in” and “out” for the upcoming season and to sell most of the collection to department stores or boutiques for national or international recognition. The Fashion Week for either the Spring/Summer or Fall/Winter season takes always place approximately six months prior to the retail release for public consumption.

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    Fashion Classic

    März 31st, 2015

    A fashion classic is a consistent style or piece of garment that’s been known for a while or its style comes back in fashion over and over again.

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    Fashion

    März 31st, 2015

    The term fashion is the current style in clothing.

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    Diffusion Line

    März 30th, 2015

    A diffusion line is a secondary fashion line created by a luxury fashion designer or fashion brand that sells at a much lower price point than the primary line and is often sold in a separate high-street store or outlet. Diffusion Lines have become very popular amongst high-end designers and brands such as Armani, Prada and Vera Wang. A diffusion line allows the brand to offer their products to a much wider group of customers while profiting from the high-end brand’s prestige. Also diffusion lines have been used by brands to combat high street brands copying their fashion and selling it at a low price point.

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    Cleavage

    September 5th, 2014

    The cleavage is the area between a woman’s breasts and lower chest that is revealed when wearing a garment with a low-cut neckline. Showing too much cleavage in some cultures is considered offensive and immodest yet others may find it attractive or sexy. Therefore there are many garments like ball gowns, swimwear or lingerie that show plenty of cleavage.

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    Stockiest

    Januar 13th, 2014

    A stockiest is a retail or wholesale business that draws profit from volume discount. A small range of products is bought in wholesale and is stocked at the store. Stockiest are able to offer their products at lower prices and hence have an advantage over their competition.

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    Specialty Store

    Januar 13th, 2014

    Generally speaking a specialty store is a store that focuses on a specific group of items. In fashion this can be a store that sells sustainable fashion, only carries one brand or specializes on for example t-shirts or sneakers. Specialty stores have a narrow offering of different products but a very deep offering of the product group they specialize in. Therefore Sales associates are experts in that small product group and can provide exceptional consulting. Examples of specialty stores are Happy Socks, The Gap or ToysRus.

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    Specialty Boutique

    Januar 13th, 2014

    Generally speaking a specialty boutique is a store that focuses on a specific group of items. In fashion this can be a store that sells sustainable fashion, only carries one brand or specializes on for example t-shirts or sneakers. Specialty boutiques have a narrow offering of different products but a very deep offering of the product group they specialize in. Therefore Sales associates are experts in that small product group and can provide exceptional consulting. Examples of specialty boutiques are Happy Socks, The Gap or ToysRus.

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    Concept Store

    Januar 13th, 2014

    A concept store is a retail store that sells an unusual mixture of upscale products according to a specific concept. The store is designed to appeal to a distinct group of customers. Interior design, music, shop assistants and offering are all tailored to the likings of this customer group. The offering often expands beyond clothes and includes lifestyle products also chosen specifically for the target customer. Concept stores try to promote the idea of a fun shopping experience and emphasize on customer relations. Popular concept stores are 10 Como Corso in Milan and Voo Store in Berlin.

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