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    Fashion Backstage: Speaking Fashion with ‘BURKHALTER couture’

    Oktober 26th, 2010

    speakfashion: Stéphanie, what encouraged you to enter the glitzy and glamorous world of fashion?

    BURKHALTER couture: Well, I’ve already developed a special interest for classic drawing and oil painting in my earliest childhood. Being a very reserved and solitary child, I spent entire days in my room for drawing, contained in my world of fantasy. At the age of 16 I began an international Model career which made me travel in every corner of the world. With this experience I decided to unite fashion with drawing and I attended the prestigious fashion school ‘Marangoni’ in Milan. I obtained my diploma in 2005 and worked with many Italian fashion companies ever since. During this time I started to draw my own collection. In 2008 BURKHALTER couture was born.

    speakfashion: How would you describe your label and what’s the basic style of ‘BURKHALTER Couture’?

    BURKHALTER couture: BURKHALTER couture proposes a sensual timeless line, handmade in Italy. We understand ourselves as no season Haute Couture label with juvenile tendencies maintaining nevertheless some classical and luxurious style. Within this understanding I mainly design cocktail and red carpet dresses using typical high quality fabrics like satin, silk, taffeta stretch, and cadi revers. Our intense Haute Couture style addresses especially women who are sensual and sure of themselves. Although my collections are not limited I mostly create dresses since I love the fact that woman only look perfectly feminine in a dress.

    speakfashion: For you personally, what’s the biggest challenge in designing couture?

    BURKHALTER couture: The biggest challenge is always the transformation of my ideas. It is sometimes slightly tricky to get these crazy and nonspecific thoughts into an actual dress. After I have an idea in mind I usually start to work with materials, touch them, feel them and try to get them to work on the mannequin. Then I have to draw some sketches that are similar to the original but a little less crazy but more wearable.

    speakfashion: Is Haute Couture truly wearable for average people with an average lifestyle or is it still kind of an artsy hobby for wealthy women?

    BURKHALTER couture: I would say that basically everybody could wear Haute Couture. However, the haut couture approach is very expensive and requires a very wealthy target group for this reason. That means that the actual Haute Couture target groups are jet set women between 25 and 65 who are living literally in the high societies around the world. And that’s the good news though: Haute Couture won’t die because there always will be very wealthy people around.

    speakfashion: Ok, let’s talk about the budget then. What’s the price range of your actual collection?

    BURKHALTER couture: My collection starts with pieces for 1.500 Euros and can go up to 4.200 Euros depending on the actual piece, fabric and sewing. My best seller is actually this beautiful dress in gray cadi revers which I gave the name ‘Purity’ because of its clear line. My customers love the clarity of the line that gives them the opportunity to wear this dress for different occasions.

    speakfashion: Compared with ready to wear fashion what would you say: Is Haute Couture the true trendsetter that dictates the rules for upcoming Ready to Wear styles?

    BURKHALTER couture: Haute Couture is high end of sewing, high research and therefore the high end of a Ready to Wear. Haute Couture is the one and only trendsetter particularly because it comes out earlier than ready to wear and works as sort of the genesis for new collections. Both of them are working with the same base but the craziness and the ideas are truly pushed by Haute Couture designs. Although Ready to Wear is certainly the trendsetter for Fast Fashion.

    speakfashion: Well, that sounds obvious. Thanks for sharing with us. Would you let us finally know what’s next for ‘BURKHALTER Couture’?

    BURKHALTER couture: I’m thinking of moving into another country right now. I’ll probably go to the U.S. sometime soon since there are still a lot of opportunities to promote and evolve my label. We’ll see.

    speakfashion: Well, good luck then if you really going to hop over the pond and thank you for this interesting chat.

    Speaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter CoutureSpeaking Fashion with Burkhalter Couture
    Wanna touch base with ‘Stéphanie Burkhalter’?
    BURKHALTER couture – Geneva Headquater

    BURKHALTER couture // 129, Rue de Lausanne // 1202 Geneva
    P: + 41 (0) 22 732 47 85 // Email to Stéphanie Burkhalter

    W: // View it on google maps.

    Catch up with BURKHALTER couture on Facebook or Twitter

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    2_Burkhalter Couture in speakfashion’s fashion dictionary
    3_Fashion Shows: Dior’s Fall 2012/13 Couture Show


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    Fashion Backstage: Speaking Fashion with ‘Cindy Steffens’

    September 25th, 2010
    speakfashion:Cindy, before we talk about your hat-designs, just tell us quickly about yourself and how you came up with the idea of an own fashion label?

    cindy steffens:
    Well, since of my childhood ‘art’ and ‘design’ was surrounding me. I’ve known very early that I’m going to do something creative. After I finished my university entrance diploma in 1998, I started a fashion design education and afterwards I completed my fashion design degree 2005 in Hannover.

    Why did you decide to design hats?

    cindy steffens:I’ve done two different internships during my study where I discovered my love and passion to hats. I was so obsessed creating my own hat-designs and nothing changed until now.

    speakfashion:What’s the basic idea behind your style? Or in other words: What distinguish ‘cindy steffens’ from other hat designers?

    cindy steffens: On one hand I emphasize a certain technique in designing my hats. I knot feathers, twirl silk or I’m tearing fabrics to follow them up with the famous ‘bobbin lace-making’ method. On the other hand I’m using different and unusual materials like glass, metal, silk, hair-felt or real hedgehog-needles, root ages, lacquer, leather and rubber. Every so often I also reprocess real branches and original veil from the 30s.

    speakfashion:What’s the biggest challenge in designing hats?

    cindy steffens: The biggest challenge in designing hats is definitely to keep the hat in its usual and basic form. It is very exhausting and hard to deal with that. In this case I’m always working with hot water-steam, at least when I’m using hair-felt. On one hand I really like working with this material but on the other hand it is also very difficult to handle it correctly. It could happen that you get some wholes and bumps by accident for instance.

    speakfashion: How does your main target group look like?

    cindy steffens: My clients are on average between 25 and 45 years old. But I also have a client who is already 85. They all have one thing in common: They love to emphazise their personality by wearing an appropriate hat. Handsome women, trend-setter who set themselves apart from the general public.

    speakfashion: What’s the price range of your hats?

    cindy steffens: My prices start at a minimum of EUR 55,- and they can go up to EUR 150,- which is the more usual price of a hat since they are all hand-made in my shop in Vienna. And every hat has its unique design. That means, there is no best seller which I’d fabricate over and over again. If you buy a particular design you can be sure that this is the only one. Because of this uniqueness there is certainly no price limit to the top.

    speakfashion: Wearing classical hats were an indicator of social status in the olden days. When do people wear your hats basically these days? Is there a certain occasion for ’cindy steffens’?

    cindy steffens: Lots of my clients want to have an appropriate hat to a certain dress. The ‘Vienna balls’ are often a particular occasion for my designs. My clients are wearing my hats to weddings as well, whether the bride by herself or simply the wedding guests. And some of my clients only try to escape from their daily grind in wearing my sophisticated hat-designs as a nice accessory.

    speakfashion: Do you have already shown your hat-designs during a fashion week?

    cindy steffens: Yes, last year twice in Berlin and Vienna. This year I’m going to present my designs in Vienna as well. But I’m also attending different exhibitions in Europe during the year.

    speakfashion: What are your plans for the future? Any secrets you want to share with us today?

    cindy steffens: I’d like to extend my store in Vienna with a second person who can help me out in designing and merchandising my hats. I also would like to offer my designs in more cities and countries like Dublin for instance because I really love this city!

    speakfashion: Sounds great Cindy. Thank you for the chat and keep us posted on your story.

    Speaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy Steffens
    Wanna touch base with ‘Cindy Steffens’?
    Cindy Steffens- Headquater in Hamburg
    Kleiner Schippsee 15 // 21073 Hamburg
    P: +49 (176) 995.010.11 // Email to Cindy Steffens
    W: // Catch up with Cindy on Facebook

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    Fashion Backstage: Speaking Fashion with Jeremy Lindberg of agent 011

    August 18th, 2010

    Jeremy Lindberg is the owner of agent 011 showroom in New York City. Headquartered in the middle of SoHo, Lindberg’s team retails fashion to department stores such as Saks, Bergdorf Goodman and Barneys. Founded in 2005 agent 011 is one of the most successful retailers in the field of fashion BtoB sales. The showroom carries brands like Ruthi Davis, Fenton & Fallon or S.W.O.R.D.

    Speak Fashion talks with Lindberg about the difference between trend and fashion, the future perspective of online sales and why the missing intellectual property in fashion doesn’t really matter.

    Speaking Fashion with Jeremy Lindberg of agent 011 from Speak Fashion on Vimeo.

    Thumb through the Video
    Don’t have the time to see the entire interview? Just browse through. Below we emphasize the most remarkable quotes.

    “Imitation is a sincerious form of flattery.” [05:40]

    “The missing intellectual property in fashion doesn’t really matter because at the time the copies come out, a true designer has moved on.” [06:30]

    “There is a big difference between trend and fashion.” [07:23]

    “In comparison with the last years fashion is getting more and more tangible.” [09:05]

    “In a future perspective online flash sales will be both, a blessing and a curse.” [09:44]

    “Designers can absolutely be successful only retailing online.” [13:09]

    Catch up with agent 011
    agent 011 – NYC Headquater

    42 Greene Street Loft #4 // New York, NY 10013

    P: 212.334.5802 // Email to Jeremy Lindberg

    W: // View it on google maps.

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