A.W.A.K.E, Russian fashion label, founded 2012 by Natalia Alaverdian. Before founding her label in 2012, Natalia Alaverdian worked in styling, art direction and photography. She held the role of fashion director at Harper’s Bazaar Russia for 5 years and continued to work in art and photography for the magazine for the following years. Her label A.W.A.K.E kept a rather low profile for the first two years, being featured in fashion magazines occasionally and seen in street style, but really became a household name after celebrity Kim Kardashian started wearing Alaverdian’s designs. Since then, the brand has gained more exposure and has been expanding. Alaverdian’s designs are conceptual and inspired by history, art and film yet are very commercial. A.W.A.K.E is best known for animal details and prints as well as sharp tailoring in coats and dresses.
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