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    Baby Boomers

    The baby boomers were a wave of children born in the years following WWII in the countries affected by this war. In 1946, just a year after WWII had ended, 20% more children were born than in the previous year. The generation that had been affected by the war, were looking toward a bright future, longing for normality and therefore procreated more than average. The new-born generation was crucial to the economy, as there had never been as many middle class kids. The baby boomer years lasted till 1964. Also today the baby boomers, which are beginning to retire, have a huge influence on our economy, as the following generation will have to support the above average amount of senior citizens and therefore will spend less money on other consumer goods such as food and fashion.

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