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    Betty Halbreich

    Betty Halbreich, American personal shopper, born 1928 in Chicago. Betty Halbreich is one of New York’s many icons – an icon of personal shopping. Halbreich was born into a wealthy family in Chicago and at a young age married a rich hotel businessman with whom she moved to New York. Here she spent her time shopping in expensive fashion boutiques and living within the high society. After the divorce from her husband, Halbreich put her experience to use and became a personal shopper, first at Geoffrey Beene later at Bergdorf Goodman. Working with very rich clientele and various A-list celebrities, Halbreich developed a reputation as a frighteningly direct yet extremely knowledgeable personal shopper. Celebrities such as Joan Rivers and Elizabeth Taylor were amongst her regular clients.

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