Diesel
Diesel is an Italian design company. It is best known for clothing aimed at the young adult market, particularly jeans, but the brand can now be found on everything from underwear to fragrances. The company is owned by its founder Renzo Rosso in 1978 and is based in Molvena in northern Italy. 1991 was the beginning of the international marketing strategy and 1996 opened Diesel’s first flagship store on New York City’s Lexington Avenue.
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