Fast Fashion is a term within the fashion industry, mostly used by high-end fashion retailer to describe how fast designer collections that where displayed on the runway quickly come to stores as a fast produced copy to offer current trends in the market. These fast fashion trends are designed and produced fast and cheaply, mostly overseas, based on the current fashion designs showed at the Fashion Weeks worldwide twice a year. The idea behind the fast clothing manufacture-method at reasonable prices is to give the mainstream consumer the opportunity to shop current clothing & accessory styles at a lower price. Retailers such as Zara, H&M, Primark and Forever 21 are fast fashion retailers.
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