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    Joseph’s Clothing

    Joseph’s Clothing, Moroccan fashion label, founded in 1972 by Joseph Ettedgui (1936 – 2010). Although Joseph had no background in fashion, originally trained as a hairdresser, he did have a skilled eye what his customers wanted, which ultimately led to his international success and reputation. The designer brought clean, sophisticated and sharp lines to the public at reasonable prices. While Joseph himself passed away in 2010, the brand is still recognized for its modern and minimalistic approach, under the creative direction of Louise Trotter.
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