Le Bon Marché
Le Bon Marché, French retailer, founded by Aristide Boucicaut. Boucicaut first built a small store with his wife with the intention to offer the shopper a wider selection to browse through. Prices were fixed, there were low margins, and Boucicaut was one of the first to offer home delivery, mail orders and sales. This led to much popularity and Le Bon Marché expanded into a bigger building designed in part by Gustave Eiffel and offered an even bigger selection of luxury men’s women’s and children’s wear, furniture and food. It is now one of the 3 best-known department stores in Paris along with Galleries Lafayette and Printemps and is known as a space for living and shopping. The LVMH group bought the brand in 1984 and is now re-branding the store with the intention to make it the most exclusive store in Paris.
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