Heidemarie Jiline ‘Jil’ Sander, German fashion designer and entrepreneur, born in 1943. The young designer founded her namesake label in 1968 creating a clean and sophisticated style appealing to strong and fashionable business women. Since the brands inception, Jil Sander has been given the nickname ‘Queen of Less’, referring to her minimalistic designs. Today, Jil Sander is one of the most influential fashion labels in the world but most certainly in Germany. For her career achievments Sander was given the ‘Bundesverdienstkreuz’ in 1996, the German version of the American ‘Cross of Merit’. In 2005, Raf Simons was named Creative Director of the brand only to be released in 2012 when Jil Sander herself took over the creative reins again. As of 1999, the ‘Prada Group’ holds a 75 percent share of the company.
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