Theory, American contemporary sport-wear fashion label, founded in 1997 by Andrew Rosen & Elie Tahari, owned by Link Theory Holdings Co. of Japan. The New York-based brand was first launched as a women’s collection that focused on comfortable stretch pants. In 1999, the men’s collection was added due to the overall success of the line. Link Theory is known for its clean-line and luxuriously simple apparel and accessories.
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