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    Bloomingdale’s

    August 5th, 2010

    Bloomingdale’s aka ‘Bloomie’s', US department store, founded by Joseph and Lyman G. Bloomingdale in 1872. Today, the brick-and-mortar retailer is a well known department store and a subsidiary of Macy’s Inc. Amongst other products, the retailer carries fashion labels such as Dolce & Gabbana, Catherine Malandrino, Ralph Lauren, and Donna Karan, only to name a few.
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    Latest Fashion News: Wanna look like a celebrity?

    Mai 12th, 2010

    As we all know, fashion lovers have always scoured magazines about gossip and fashion to steal trendy ideas from the rich and famous. That’s fine. The only problem is that print magazines often list their store recommendations in a tiny print in the back of the gazette. And the reader is supposed to examine where to get the displayed dresses.

    That’s past now! The Internet makes it easier for readers to shop for their celebrities look. Fashion sites like JustJared, INFDaily or CelebStyle provide a service that leads you directly to a certain shopping site where you can buy the emphasized clothes. And that’s how it works: A photo strip shows the celebrity outfit. Another thumbnail area shows you every single piece of the celebrity look and links you to a particular online shopping site. One click later the item is on your cart and a few days later you are able to dress up like your role model.

    “This content format apparently gives us an advantage” Kathryn Finney says. She is founder of Simply Good Media and running four shopping Blogs at this time. Matter of fact it seems to be a good business. Companies like GumGum and Pixazza hire people to look at photos and match the displayed clothes with similar, more affordable items from retailers like Bloomingdale’s, Nordstrom and Zappos. Meanwhile, the idea is attracting investors they are looking for a new way to advertise in that market.

    It looks like that celebrity look is obviously the future, isn’t it?


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