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    Claire McCardell

    September 10th, 2013

    Claire McCardell, American fashion designer, lived from 1905 to 1958. McCardell showed early interest in fashion sewing her own clothes as a teenager. Consequently, after finishing high school she moved to New York where she studied costume design and illustration at Parsons New School of Design. During her studies she spent some time in Paris, where she was very impressed by the designs of Madeleine Vionet whose fashion had great influence on McCardell’s designs. Read the rest of this entry
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    McCardell, Claire

    September 10th, 2013

    Claire McCardell, American fashion designer, lived from 1905 to 1958. McCardell showed early interest in fashion sewing her own clothes as a teenager. Consequently, after finishing high school she moved to New York where she studied costume design and illustration at Parsons New School of Design. During her studies she spent some time in Paris, where she was very impressed by the designs of Madeleine Vionet whose fashion had great influence on McCardell’s designs. Read the rest of this entry
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    Ballerina Shoes

    Juni 21st, 2013

    Ballerina shoes are slipper-like, flat-heeled shoes that have a closed toe. Inspired by dancers slippers they are light-weight often with a flexible sole and being low cut, show the majority of the top of the foot. Claire McCardell was the first designer to present ballerina shoes in one of her fashion shows in 1941. 1949 ballerina shoes were first shown on the cover of Vogue and led to a large popularity of the shoe. Movie stars around that time such as Brigitte Bardot and Audrey Hepburn started wearing ‘ballerinas’, as they are commonly called and helped them to gain even more success.
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    American Look

    Februar 2nd, 2011

    The ‘American Look’ describes a distinct style or outfit invented during the 1940s by American fashion designer Claire McCardell. During World War II, when European designer were almost inactive, McCardell started to design affordable but fashionable women’s sportswear which later on became widely known as the ‘American Look’. First and foremost, McCardell’s designs were practical and allowed women to move easily in her bias-cut dresses and sweaters. Fabric-wise, the designer started using denim and wool jersey, which wasn’t in general use back at the time. In retrospect, McCardell is somewhat of a pioneer of the fast fashion industry that evolved in the mid 1990s. She’s qouted saying: “I belong to a mass production country where all of us deserve the right to good fashion”.
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