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    Edun

    März 30th, 2015

    Edun, global fashion brand, founded 2005 by Ali Hewson and Bono. When first founded, Edun’s mission was to promote fair-trade production and the economy in Africa. First sourcing the majority of their production in Africa, the company struggled with delayed deliveries and a lack of quality, which led to stores dropping their product and decreasing sales. In 2009, Hewson and Bono sold 49% of their company to LVMH which led to changes in management, design and sourcing. With a new head of design Edun launched their first runway presentation in 2013 at New York Fashion Week and has thereby started gaining a new reputation and expansion. Eduns design is strongly influenced by African culture in combination with sharp European tailoring.
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    High Fashion Trend 2014: Edun – No or Go?

    Dezember 19th, 2014

    Edun designer Danielle Sherman doesn’t talk about clothes in a sweeping way. It’s all about the individual techniques. What do you think – No or GO for this outfit?

    speakfashion, speak fashion, speaking fashion, Fashion Trend 2014, Fashion Trends 2014, Fashion Trend 2013-2014, Fashion Trend 2015, Fashion Trends 2015, High Fashion Trend, Current Fashion Trends, No or Go, Edun

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