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    Fashion History Classics: Who invented the Marlene Trousers?

    September 18th, 2015

    German Hollywood actress Marlene Dietrich was the first woman wearing trousers in the 1930s. It was a scandal because till the 70s trousers were only official made for men and women only had worn skirts and dresses. Frequently shown pictures of actress Marlene Dietrich in trousers helped to make the item acceptable for women back at the time. Read the rest of this entry
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    Fashion History Classics: Who invented the Bikini?

    Juli 15th, 2015

    The Bikini was invented by French automobile engineer Louis Réard (1897 – 1984) and fashion designer Jacques Heim (1899 – 1967) in Paris in 1946. Réard was a car engineer but by 1946 he was running his mother’s lingerie boutique near Les Folies Bergères in Paris. Heim was a Parisian fashion designer and manufacturer of women’s furs and couture. Read the rest of this entry
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    Fashion History Classics: Who invented the “New Look”?

    Mai 11th, 2015

    “I wanted my dresses be constructed, molded upon the curves of the feminine body, whose sweep they would stylize,” French fashion designer Christian Dior pointed out in his autobiography. Indeed, in the spring of 1947 this was Dior’s concept when he launched his incredible new women’s line collection “Corelle” which went down in fashion history as the “New Look”. Read the rest of this entry
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    Fashion History: The Modern Era

    April 3rd, 2015

    World War II created many radical changes in the fashion industry. After the War, Paris wasn’t the global center of fashion like it used to be and mass-manufactured fashion became increasingly popular.

    Fashion History from 1920 – 1930

    During the 1920s clothing styles officially entered the modern era of fashion design. The traditional divide that had always existed between the high society and worker class was suddenly questioned in the West. A new young generation was born who fought against the existing differences. Women began to liberate themselves from constricting and uncomfortable gowns for the first time. They were open for casual and more comfortable styles like pants and shorter skirts, low waistlines, and revolutionary styles of the flapper era. Cloche hats without rims also became a key popular accessory.

    As the European hierarchies were overturned and due to the decrease of the raw material, Europe was more than ready to adopt a quality ready-to-wear garment on American lines, something to occupy the middle ground between off-the-rack and high-dressmaking. New developing technologies made it easier to literally manufacture ‘mass-manufactured’ clothes and beat handmade, high-quality fashion for the very first time but of course could not stop fashion leaking out onto the streets. Unlike haute couture production, the mass-manufactured production cycles were much longer due to the larger quantities. Fashion designer had to try to assume more than a year in advance what their costumers would want and wear.

    Watch the Roaring Twenties here:

    Fashion History from 1930 – 1940

    During this decade women’s fashions moved away from the brash, daring style of the 1920s towards a more feminine, romantic silhouette. The female body changed into a more neo-classical shape that why dresses were made to fit close to the body in order to emphasize youthful elegance. The waist was restored to its proper position, hemlines dropped and the slim-fitting day dresses became very popular. The term ‘ready-to-wear’ was still not widely used, but the fashion workers and boutiques already began to describe such clothes as ‘sportive’ and being used only for sport matters.

    The fashion styles of the flapper era lasted throughout the 1920s and into the early 1930s before the hardships of the Great Depression forced more conservative trends back to a more traditionally feminine look: skirts became longer and the waistline became a more important part of the dress again. Due to the Depression which caused many women to do more work at home themselves, the fashion designer were forced to distinguish between day and evening styles. Women needed more casual and practical clothing for the daytime and could wear then easily simple skirts and casual outfits at home without any worries. Couture’s new fabrics like silk, metallic lamé, synthetic fabric rayon and cotton on the other hand, became an important part of many designers’ fashions during the 1930s.

    The most prominent and influential fashion designers of the 1930s were Elsa Schiaparelli and Madeleine Vionnet. Elsa Schiaparelli did not so much revolutionize fashion with her exciting and inventive designs. She was called ‘one of the rare innovators’ of the day by the press. Her first knitted black pullover with a trompe-l’oeil white bow created a sensation and was a start shot of following breathtaking collections thereafter till her business closed in 1954 because she did not adapt to the changes in fashion following World War II.

    Madeleine Vionnet created more the timeless and beautiful gowns and was well known for the bias cut. “The architect among the dressmakers” was inspired by Greek art, garments which appeared to float freely around the female body rather than distort or mold its shape. Her clothes were famous for accentuating the natural female form and were made without excessive elaboration or dissimulation. Remain faithful to the elegant line she used a lot chiffon, silk and Moroccan crepe which created a sensual effect.

    Men’s fashions continued the informal, practical trend that had dominated since the end of the First World War.

    Fashion during The Great Depression:


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    Fashion History Classics: Who invented the Chanel Costume?

    März 4th, 2015

    The great couturière Coco Chanel was a major figure in fashion history during the 20th century, as much for her magnetic personality as for her chic and progressive designs. Read the rest of this entry
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    Fashion History Classics: Who invented the Marilyn Dress?

    November 26th, 2014

    Who doesn’t know the famous scene of the film ‘Seven Year Itch’ (filmed in 1955 at the corner of Lexington Avenue & 52nd Street in New York) where Marilyn Monroe has been shown standing over a subway grate while wearing a beautiful, billowing, white neck-holder dress? Read the rest of this entry
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    Fashion History Classics: Who invented the Little Black Dress (LBD)?

    August 13th, 2014

    Coco Chanel was a style icon and trendsetter in the 20th century. In 1926 she invented the ‘little black dress‘ aka LBD. A convenient evening dress for women, which could be easily dressed up with certain accessories for more fancy occasions. Read the rest of this entry
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    Fashion History Classics: Who invented the Capri Pants?

    Mai 29th, 2014

    The European fashion designer Sonja de Lennart invented the famous Capri pants in 1948. Well known as Capris, long or three-quarter shorts, they end below the knee and calf. Read the rest of this entry
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    Fashion History Classics: Who invented the Women’s Tuxedo?

    März 25th, 2014

    As you can imagine, tuxedos or even single-pants were only worn by men until the 19th century. In 1966 fashion designer Yves Saint Laurent changed everything. Read the rest of this entry
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    Fashion History Classics: Who invented the Trench Coat?

    Januar 13th, 2014

    In 1914 Thomas Burberry also widely known for his namesake brand Burberry invented in World War I a weather-proof trench coat which was modified to include shoulder straps and D-rings for the British soldiers. Read the rest of this entry
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