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    Fashion History Classics: Who invented the Bikini?

    Juli 15th, 2015

    The Bikini was invented by French automobile engineer Louis Réard (1897 – 1984) and fashion designer Jacques Heim (1899 – 1967) in Paris in 1946. Réard was a car engineer but by 1946 he was running his mother’s lingerie boutique near Les Folies Bergères in Paris. Heim was a Parisian fashion designer and manufacturer of women’s furs and couture. Read the rest of this entry
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    Fashion is Dead. Long live Fashion

    Oktober 20th, 2014

    Fashion trends are getting more and more tangible for a broader audience. Fast fashion styles are certainly the most influential evolution the fashion industry has ever had to deal with. The given scenario separates fashion peers all over the world. Fashion is dead say some. Fashion is in the process of inventing itself anew say others. Which side of the fence do you sit on?

    Don’t wanna read the entire article? Just tune in on Jeremy Lindbergs video interview. The NYC showroom owner explains the changes the fashion industry has gone through lately and how it is going to further evolve.

    High Fashion is getting tangible
    How ‘trend’ differs from ‘fashion’ is the most crucial question for those trying to understand the contemporary development in the fashion industry and therefore to predict the future of fashion. Especially since high-end fashion is not untouchable anymore. It’s actually constantly surrounding us due to hundreds of online fashion retailers such as ‘Gilt Groupe’ or ‘net-a-porter’ just to name the most popular. Each style invented in any part of the world can be seen instantly. Fashion is not a matter of location anymore. Contemporary fashion is accessible all over the globe whether you are living in a major city or somewhere out in the boonies. That’s one of the huge changes the industry has to struggle with. It’s certainly a blessing for the consumer. But how does it affect fashion designers?

    Fashion is dead, Fashion vs. Trend, Haute Couture is dead, Changes in the fashion industry, speak fashion, speakfashion, speaking fashion, Fashion History, Fashion Today, Fashion Classics, Fashion 21th Century, fashion and social media

    Young Fashion Designers benefit from the Change in Fashion
    What caters to the masses doesn’t make it necessarily easier for industry workers. Fast fashion retailers literally force designers to be very quick in designing and inventing clothes. The workflow in designing clothes in a seasonal cycle becomes diluted. Designers have to produce more styles and looks than they has been used to. This obviously leads to the point that industry peers have to tighten up their creative process to serve the given time frame. In order to do that, the design process becomes sort of an assembly line and this definitely leads to the question: Doesn’t a tighter time frame lack quality? Yes, it does. And no it doesn’t, depending on what the industry is going to project from this change. It’s the same question the media business has had to deal with over a decade ago and somehow is still looking for an answer. It is possible to provide a certain quality even if you have to deal with a narrow timeframe and less of a budget. You just have to tweak the approach. If you are not willing to take that chance – and it is definitely a chance, especially for young designers – you can’t compete in this industry anymore. While more fashion retailers serve a broader audience, the price range decreases. And lower retail prices force designers to reduce labor and raw material costs. The naked truth is: Fashion Designers all over the world have to produce more designs in less time for lower prices. That’s a challenge – for sure. But it is an opportunity too.

    Customers want to be taken seriously
    But not only is fashion design more tangible. The industry has to deal with well informed and interested customers who already play a key role in the development of contemporary fashion. The customers’ personal opinion is already part of the designers finding-process. Fashion and therefore fashion design is not the black box it used to be. The growth of the internet and the social media movement certainly contributes to that. Especially for the independent designers it’s going to be a key issue to evolve and maintain a close relationship to their potential clients. In the future, a fashion designer will only be successful when he can manage the balancing act of influencing people and staying tangible at the same time. Customers want to be taken seriously. They want to be sure that their opinion is going to be considered. In return, they are willing to pay a price that’s above average. Although it will definitely not be the same amounts designers were used to cashing in on in the past. However, only the relationship to a loyal but interested customer will assure future success. Although the prices for individual and fashionable clothes won’t be in the same range they were years ago, fashion designers will always have a clientele that’s willing to pay for high-end craftsmanship and offbeat design. Fortunately, there are too many fashion lovers amongst us that will appreciate high-end fashion for good.

    Fast Fashion vs. High Fashion: There is room for both
    We have to face the fact that fashion is part of our accelerating world and therefore evolves more quickly than it did years ago. The huge demand on expensive and exclusive luxury goods still exists. Fashion isn’t dead. But it has received company from something we call fast fashion. Something that caters to the idea of fashion with one exception: Quality. And therefore fast fashion can only be a substitute for those who can’t afford high-end fashion or actually aren’t interested in quality products. “Different customers have different needs” summarizes Michael Tien, chairman of work-wear retailer G2000, the development. Everyone is looking for his own well-being. “The buying behavior has simply changed.”

    The fact of the matter is that the majority of the world’s population belongs to the middle and upper middle income class. Consumers are fashion conscious and price sensitive at the same time. Due to the unprecedented changes, the fashion industry has to respond to both, market changes and consumer preferences. The undoubted pioneer of the fast fashion concept is Spanish clothing retailer Zara with its 4,780 stores in 77 countries. Their new lines are being shipped into the stores twice a week which ensures that customers always find new fashion items every time they visit the store. That’s the reason why fast fashion had simultaneously become incredibly attractive and essential to the public. But while the middle class is rather on the hunt for reasonable fast fashion offers, the huge demand for expensive and exclusive luxury goods still exists for more affluent parts of society.

    The bottom line is: Fast fashion has not killed Couture and never will. Fashion is not dead at all. Rather than focus on what was better in the past, we should look to see what we can gain from the future. The fashion industry has just moved forward. There is nothing to worry about. Fashion was what it was in the olden days, is what it is today, and will be something different in the future. And quite frankly: Isn’t that exactly what we are looking for?

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    Fashion History Classics: Who invented the Pencil Skirt?

    November 14th, 2013

    French fashion designer Christian Dior first introduced the classic modern pencil skirt in the late 1940s using the term “H-Line” to describe its shape. It is in stark contrast to Dior’s full-skirted New Look in his “A-line.” Read the rest of this entry
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    Fashion History Classics: Who invented the Men’s Tuxedo?

    Mai 14th, 2013

    The men’s tuxedo, aka tailcoat was invented by Henry Poole of namesake Tailor Company Henry Poole & Co. in London in 1860. Located on London’s famous Savile Row, Poole created a less formal version of the tailcoat, a short smoking jacket for the Prince of Wales (later Edward VII of the United Kingdom) to wear it to informal dinner parties. Due to the Prince’s recommendation to tailor a dinner dress only at Henry Poole & Co Company, the tuxedo became quickly famous in 1886, when New York’s millionaire James Potter brought the dinner suit home with him to the Tuxedo Park Club, a newly established residential country club for New York’s elite. Read the rest of this entry
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    Fashion History Classics: Who invented the Cylinder Hat?

    November 19th, 2012

    A cylinder hat, aka Top Hat, Silk Hat, Chimney Pot Hat, Stove Pipe Hat, sometimes even nicknamed as “Topper” is a tall, flat-crowned, broad-brimmed hat, predominantly worn from the latter part of the 18th to the middle of the 20th century. The first silk top hat in England is credited to George Dunnage, a hatter from Middlesex, in 1793 despite William Hogarth, the Lord Mayor of London was wearing a top hat back in 1747. Read the rest of this entry
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    Fashion History Classics: Who invented the Stiletto Heel?

    März 13th, 2012

    The famous long, thin, high-heel aka stiletto heel was founded by French fashion designer Roger Vivier in 1954. The word stiletto is derived from stylus, meaning a pin or stalk and their heels may vary in length from 1 inch (2.5 centimetres) to 10 inches (25 cm) or more if a platform sole is used. Stiletto heels are also sometimes defined as having a diameter at the ground of less than half an inch (less than 1 cm).

    Originally the design of the stiletto heel came from the late Kristin S. Wagner but didn’t become known until the late 1950s. It came with the advent of technology using a supporting metal shaft or stem embedded into the heel, instead of wood or other, weaker materials that required a wide heel. Its usage in footwear first appeared in print in the New Statesman magazine in 1959. Since then the stiletto heel would become known more for their erotic nature than for their ability to make height.

    Today the stiletto heel remains one of the most essential fashion items in fashion.
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    Fashion History Classics: Who invented the Men’s Skirt?

    März 5th, 2012

    In 1985, Jean Paul Gaultier caused a shock in the fashion’s world by introducing the men-skirt. While outside of Western culture, male clothing already includes skirts and skirt-like garments, like a single sheet of fabric folded and wrapped around the waist, such as the “dhoti” or “lungi” in India, and “sarong” in South and Southeast Asia – the wearing of a men’s skirt is usually seen as typical for females and not males in North America and much of Europe today. Read the rest of this entry
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    Fashion History Classics: Who invented the first Y-Line collection?

    Oktober 27th, 2011

    Christian Dior in 1954. Details are coming up soon!

    Related Articles:
    1_Definition of the Y-Line in speakfashion’s fashion dictionary
    2_Fashion History Classics: Who invented the A-Line?
    3_Fashion History Classics: Who invented the H-Line?


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    Fashion History Classics: Who invented the first H-Line collection?

    Oktober 27th, 2011

    Christian Dior in 1954. More info is coming up soon!

    Related Articles:
    1_Definition of the H-Line in speakfashion’s fashion dictionary
    2_Fashion History Classics: Who invented the A-Line?
    3_Fashion History Classics: Who invented the Y-Line?


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    Fashion History Classics: Who invented the Wrist Watch?

    September 24th, 2011

    coming up soon!
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