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    September 12th, 2013

    A. P. C., Atelier de Production et de Création, French ready-to-wear brand, founded 1987 by Jean Touitou. As a reaction to the loose fitting fashion considered trendy in the 1980s, designer Jean Touitou founded A.P.C., well known for their slim fit fashion. After opening their flagship store in Paris, the brand quickly gained recognition and expanded to many other fashion capitals such as New York, London and Hong Kong. The brand produces minimalistic high quality fashion with details inspired by military wear and little to no patterns or visible logos. A.P.C. is most well known for their slim fit Japanese selvedge jeans. Recently, A.P.C. has been in the news due to a collaboration with American Rapper Kanye West.


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