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    Fashion History Classics: Who invented the Blue Jeans?

    Januar 15th, 2013

    The blue jeans were invented by the Nevada tailor Jacob Davis and the German immigrant and businessman Levi Strauss in 1873. As a 24 year old, Levi Strauss came to San Francisco in 1853 to open a west coast branch of his brothers’ New York dry goods business. Read the rest of this entry


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    Let’s ask the Fashion-Dictionary: Who is Jacob Davis

    Dezember 3rd, 2011

    Who knows him? Probably, you all do but I guess more the brand he was working for…

    Must known fashion person #14: Jacob Davis

    The Russian Jacob Davis used small copper rivets to reinforce and strengthen items including harnesses. In 1871 Davis decided to use the copper rivets to reinforce stress points in pants.  At the time, Davis made tents and wagon covers with cotton duck cloth, an off-white canvas-type material he bought from Levi Strauss & Co a San Francisco merchant. Davis’ copper-riveted pants and overalls, made of duck cloth, and later also denim, sold well.

    Didn’t we all own at least one pair of Levi’s jeans back in the 90s? Maybe we still do? Jacob Davis was the man behind the brand for a long time until his death in 1908.

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    Levi Strauss (Levi’s)

    Juni 16th, 2011

    Levi Strauss & Co., American clothing brand of jeans, founded by Levi Strauss in 1853 in San Francisco. The brand is most famous for its five-pocket jeans. With almost 150 years of history, Levi’s became one of the most recognizable casual wear in the 20th century and still remains the leader in the world of denim.


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