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    Latest Fashion News: 12 Fashion Designer who changed fashion forever

    September 2nd, 2015

    Today, I’d like to introduce you to 12 most influential fashion designers you should know about.

    Coco ChanelElsa SchiaparelliJeanne LanvinMadeleine ChéruitJeanne PaquinMadeleine VionnetMadame GrésValentinaClaire MccardellBonnie CashinMary QuantKatharine Hamnett


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    Fashion History: The Modern Era

    April 3rd, 2015

    World War II created many radical changes in the fashion industry. After the War, Paris wasn’t the global center of fashion like it used to be and mass-manufactured fashion became increasingly popular.

    Fashion History from 1920 – 1930

    During the 1920s clothing styles officially entered the modern era of fashion design. The traditional divide that had always existed between the high society and worker class was suddenly questioned in the West. A new young generation was born who fought against the existing differences. Women began to liberate themselves from constricting and uncomfortable gowns for the first time. They were open for casual and more comfortable styles like pants and shorter skirts, low waistlines, and revolutionary styles of the flapper era. Cloche hats without rims also became a key popular accessory.

    As the European hierarchies were overturned and due to the decrease of the raw material, Europe was more than ready to adopt a quality ready-to-wear garment on American lines, something to occupy the middle ground between off-the-rack and high-dressmaking. New developing technologies made it easier to literally manufacture ‘mass-manufactured’ clothes and beat handmade, high-quality fashion for the very first time but of course could not stop fashion leaking out onto the streets. Unlike haute couture production, the mass-manufactured production cycles were much longer due to the larger quantities. Fashion designer had to try to assume more than a year in advance what their costumers would want and wear.

    Watch the Roaring Twenties here:

    Fashion History from 1930 – 1940

    During this decade women’s fashions moved away from the brash, daring style of the 1920s towards a more feminine, romantic silhouette. The female body changed into a more neo-classical shape that why dresses were made to fit close to the body in order to emphasize youthful elegance. The waist was restored to its proper position, hemlines dropped and the slim-fitting day dresses became very popular. The term ‘ready-to-wear’ was still not widely used, but the fashion workers and boutiques already began to describe such clothes as ‘sportive’ and being used only for sport matters.

    The fashion styles of the flapper era lasted throughout the 1920s and into the early 1930s before the hardships of the Great Depression forced more conservative trends back to a more traditionally feminine look: skirts became longer and the waistline became a more important part of the dress again. Due to the Depression which caused many women to do more work at home themselves, the fashion designer were forced to distinguish between day and evening styles. Women needed more casual and practical clothing for the daytime and could wear then easily simple skirts and casual outfits at home without any worries. Couture’s new fabrics like silk, metallic lamé, synthetic fabric rayon and cotton on the other hand, became an important part of many designers’ fashions during the 1930s.

    The most prominent and influential fashion designers of the 1930s were Elsa Schiaparelli and Madeleine Vionnet. Elsa Schiaparelli did not so much revolutionize fashion with her exciting and inventive designs. She was called ‘one of the rare innovators’ of the day by the press. Her first knitted black pullover with a trompe-l’oeil white bow created a sensation and was a start shot of following breathtaking collections thereafter till her business closed in 1954 because she did not adapt to the changes in fashion following World War II.

    Madeleine Vionnet created more the timeless and beautiful gowns and was well known for the bias cut. “The architect among the dressmakers” was inspired by Greek art, garments which appeared to float freely around the female body rather than distort or mold its shape. Her clothes were famous for accentuating the natural female form and were made without excessive elaboration or dissimulation. Remain faithful to the elegant line she used a lot chiffon, silk and Moroccan crepe which created a sensual effect.

    Men’s fashions continued the informal, practical trend that had dominated since the end of the First World War.

    Fashion during The Great Depression:


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    Vionnet

    Dezember 9th, 2013

    Vionnet, French haute couture house, founded 1912 by Madeleine Vionnet in Paris. The famous French haute couture designer Madeleine Vionnet first opened her business in Paris in 1912. Already in the 20’s her fashion house had become very popular and was expanding to New York where the brand was sold to Saks Fifth Avenue. A store was opened where mostly one-size-fits-all dresses were sold, a best seller among the customers. Around this time, Vionnet designed her first ready-to-wear line, which was sold in the US and was the first RTW line made by a French couturier. After the beginning of WWII, Vionnet closed the fashion house and left the country. It wasn’t until 2006 that the brand Vionnet was re-launched and has since been very successful again following the standards once set by Madeleine Vionnet.
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    Vionnet, Madeleine

    Januar 28th, 2011

    Madeleine Vionnet, French fashion designer, lived from 1876 to 1975. The designer made a name for herself for introducing the bias cut to the fashion world. Known for her elegant Grecian style, Vionnet was called the ‘Queen of the bias cut’ and “the architect among dressmakers”. Since she put such an afford in designing her clothes always in a way that showed the natural curves of a female’s body, women just loved her as a fashion designer.



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    Madeleine Vionnet

    Januar 28th, 2011

    Madeleine Vionnet, French fashion designer, lived from 1876 to 1975. The designer made a name for herself for introducing the bias cut to the fashion world. Known for her elegant Grecian style, Vionnet was called the ‘Queen of the bias cut’ and ‘The Architect among Dressmakers’. Since she put such an afford in designing her clothes always in a way that showed the natural curves of a female’s body, women just loved her as a fashion designer.
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