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    Latest Fashion News: Gentlemen’s Agreement

    Juni 2nd, 2010

    Net-a-Porter is already known as the world’s premier online luxury fashion retailer – apparently for women. But what’s about the style-hungry gentlemen outside there who are accustomed to dress chic and fashionable? Isn’t there a way where they can spend their money in online fashion shops as well?

    Thankfully it is, Gentlemen. Net-a-Porter will add a stand-alone website called Mr. Porter this upcoming January. The new announced website will offer distinguish men’s clothing, accessories and shoes from over 60 brands, such as Ralph Lauren, Burberry and John Lobb. With a 24-7 service and a same day delivery, at least in Manhattan and London, Mr. Porter will have completely the same convenient service as its female counterpart. That’s great news, isn’t it? Against the usual fashion gossip it seems there is a real retail market for men’s fashion as well. “We’ve wanted to open an online men store for years but never felt it was the right time” Natalie Massenet, the founder of Net-a-Porter just acknowledged in an interview with WWD Magazine. “But our customers were asking for this” and with Mr. Porter the company is following this desire now. And they might be right. ‘Cause what’s fact is that the average man doesn’t like it to browse around in different department stores and boutiques. He rather wants to find his clothes in a more convenient and faster way. The possibility to shop his stuff online seems to be a gorgeous opportunity though.

    If Mr. Porter will be one day as large as the women’s shopping site is questionable. Net-a-Porter’s database has currently 3 million unique users in 170 countries. But dreams are needed to get a contemporary set up for men’s fashion. And who knows, maybe Mr. Porter is the breakthrough for men’s online shopping.



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