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    Fashion Backstage: Speaking Fashion with Toni Francesc

    Januar 26th, 2017

    Interview blast from the past, March 2011, New York

    speak fashion, fashion designer interview, Toni Francesc, New York Fashion Week, Ready to wear

    Speaking Fashion with Toni Francesc was brought to you byspeakfashion.us.

    Thumb through the Video
    Don’t have the time to see the entire interview? Just browse through. Below we emphasize the most remarkable quotes.

    ‘Before I create a new collection I have to feel its spirit from the bottom of my heart.’ [02:30]

    ‘I consider my style made for being worn on the street.’ [03:01]

    ‘I’m convinced that simplicity is in the beauty and therefore I look for the beauty in the simple.’ [04:43]

    ‘I was looking for a concept that would provide me with a smaller and more localized idea of the European Phoenix.’ [06:04]

    ‘In my mind everybody is able to change his own nature and state of mind at any given time.’ [07:00]

    ‘For any stage Garuda goes through I created a counterpart within my collection.’ [08:00]

    ‘Fashion design and therefore fashion designers are already somehow universal.’ [09:36]

    ‘Being a designer means to suffer and a global competition makes it even tougher.’ [11:38]

    ‘Therefore I think the only way to become successful is to work hard every day.’ [13:26]

    Catch up with Toni Francesc
    Toni Francesc – Barcelona Headquater

    Juli Galvé i Brusson, 9-11 // 08918 Barcelona, Spain

    P: +34 93 460 56 68 // Email to Isabel Muñoz

    W: www.tonifrancesc.com/ // View it on google maps.

    Related Articles:
    1_Fashion Shows: Toni Francesc’s Fall 2011 Runway Show
    2_Toni Francesc in speakfashion’s fashion dictionary
    3_Fashion Backstage: Interview w/dress designer Elke Walter


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    Fashion Backstage: Speaking Fashion with ‘Cindy Steffens’

    Juni 2nd, 2016

    Interview blast from the past, September 2010, Vienna

    speakfashion:Cindy, before we talk about your hat-designs, just tell us quickly about yourself and how you came up with the idea of an own fashion label?

    cindy steffens:
    Well, since of my childhood ‘art’ and ‘design’ was surrounding me. I’ve known very early that I’m going to do something creative. After I finished my university entrance diploma in 1998, I started a fashion design education and afterwards I completed my fashion design degree 2005 in Hannover.

    speakfashion:
    Why did you decide to design hats?cindy steffens:I’ve done two different internships during my study where I discovered my love and passion to hats. I was so obsessed creating my own hat-designs and nothing changed until now. speakfashion:What’s the basic idea behind your style? Or in other words: What distinguish ‘cindy steffens’ from other hat designers?cindy steffens: On one hand I emphasize a certain technique in designing my hats. I knot feathers, twirl silk or I’m tearing fabrics to follow them up with the famous ‘bobbin lace-making’ method. On the other hand I’m using different and unusual materials like glass, metal, silk, hair-felt or real hedgehog-needles, root ages, lacquer, leather and rubber. Every so often I also reprocess real branches and original veil from the 30s.

    speakfashion:What’s the biggest challenge in designing hats?

    cindy steffens: The biggest challenge in designing hats is definitely to keep the hat in its usual and basic form. It is very exhausting and hard to deal with that. In this case I’m always working with hot water-steam, at least when I’m using hair-felt. On one hand I really like working with this material but on the other hand it is also very difficult to handle it correctly. It could happen that you get some wholes and bumps by accident for instance.

    speakfashion: How does your main target group look like?

    cindy steffens: My clients are on average between 25 and 45 years old. But I also have a client who is already 85. They all have one thing in common: They love to emphazise their personality by wearing an appropriate hat. Handsome women, trend-setter who set themselves apart from the general public.

    speakfashion: What’s the price range of your hats?

    cindy steffens: My prices start at a minimum of EUR 55,- and they can go up to EUR 150,- which is the more usual price of a hat since they are all hand-made in my shop in Vienna. And every hat has its unique design. That means, there is no best seller which I’d fabricate over and over again. If you buy a particular design you can be sure that this is the only one. Because of this uniqueness there is certainly no price limit to the top.

    speakfashion: Wearing classical hats were an indicator of social status in the olden days. When do people wear your hats basically these days? Is there a certain occasion for ’cindy steffens’?

    cindy steffens: Lots of my clients want to have an appropriate hat to a certain dress. The ‘Vienna balls’ are often a particular occasion for my designs. My clients are wearing my hats to weddings as well, whether the bride by herself or simply the wedding guests. And some of my clients only try to escape from their daily grind in wearing my sophisticated hat-designs as a nice accessory.

    speakfashion: Do you have already shown your hat-designs during a fashion week?

    cindy steffens: Yes, last year twice in Berlin and Vienna. This year I’m going to present my designs in Vienna as well. But I’m also attending different exhibitions in Europe during the year.

    speakfashion: What are your plans for the future? Any secrets you want to share with us today?

    cindy steffens: I’d like to extend my store in Vienna with a second person who can help me out in designing and merchandising my hats. I also would like to offer my designs in more cities and countries like Dublin for instance because I really love this city!

    speakfashion: Sounds great Cindy. Thank you for the chat and keep us posted on your story.

    Speaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy Steffens
    Wanna touch base with ‘Cindy Steffens’?
    Cindy Steffens- Headquaters in Hamburg
    Kleiner Schippsee 15 // 21073 Hamburg
    P: +49 (176) 995.010.11 // Email to Cindy Steffens
    W: www.cindysteffens.com // Catch up with Cindy on Facebook

    Related Articles:
    1_Fashion History Classics: Invention of the Cloche Hat
    2_Cindy Steffens in speakfashion’s fashion dictionary
    3_Fashion Accessory: Bebe hat


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    Pronto Moda

    Oktober 14th, 2013

    Pronto moda means literally ‘ready-to-wear‘ in Italian. Ready-to-wear (RTW) on the other hand also means in a casual use off-the-rack or off-the-peg, and is the translation of the French word prêt-à-porter. It is also the term for factory-made or mass-produced clothing, sold in finished condition and in standard sizes.
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    Aghion, Gaby

    Juni 16th, 2013

    Gaby Aghion, Egypt-born, French fashion designer, lived from 1921 to 2014. Aghion established her own fashion label called ‘Chloé‘ in 1952 in Paris, France. She’s been credited to have invented the phrase ‘Prêt-a-Porter‘ which means ‘Ready to wear‘ in English. Aghion remained the brand’s Creative Director until 1985, when ‘Chloé’ was sold to the Richemont Group. Today, ‘Chloe’s’ collection is diversified in ready-to-wear, children’s wear, accessories and fragrances.
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    Gaby Aghion

    Juni 16th, 2013

    Gaby Aghion, Egypt-born, French fashion designer, lived from 1921 to 2014. Aghion established her own fashion label called ‘Chloé‘ in 1952 in Paris, France. She’s been credited to have invented the phrase ‘Prêt-a-Porter‘ which means ‘Ready to wear‘ in English. Aghion remained the brand’s Creative Director until 1985, when ‘Chloé’ was sold to the Richemont Group. Today, ‘Chloe’s’ collection is diversified in ready-to-wear, children’s wear, accessories and fragrances.
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    Fashion Backstage: Speaking Fashion with Toni Francesc

    März 18th, 2011
    speak fashion, fashion designer interview, Toni Francesc, New York Fashion Week, Ready to wear

    Speaking Fashion with Toni Francesc was brought to you byspeakfashion.us.

    Thumb through the Video
    Don’t have the time to see the entire interview? Just browse through. Below we emphasize the most remarkable quotes.

    ‘Before I create a new collection I have to feel its spirit from the bottom of my heart.’ [02:30]

    ‘I consider my style made for being worn on the street.’ [03:01]

    ‘I’m convinced that simplicity is in the beauty and therefore I look for the beauty in the simple.’ [04:43]

    ‘I was looking for a concept that would provide me with a smaller and more localized idea of the European Phoenix.’ [06:04]

    ‘In my mind everybody is able to change his own nature and state of mind at any given time.’ [07:00]

    ‘For any stage Garuda goes through I created a counterpart within my collection.’ [08:00]

    ‘Fashion design and therefore fashion designers are already somehow universal.’ [09:36]

    ‘Being a designer means to suffer and a global competition makes it even tougher.’ [11:38]

    ‘Therefore I think the only way to become successful is to work hard every day.’ [13:26]

    Catch up with Toni Francesc
    Toni Francesc – Barcelona Headquater

    Juli Galvé i Brusson, 9-11 // 08918 Barcelona, Spain

    P: +34 93 460 56 68 // Email to Isabel Muñoz

    W: www.tonifrancesc.com/ // View it on google maps.

    Related Articles:
    1_Fashion Shows: Toni Francesc’s Fall 2011 Runway Show
    2_Toni Francesc in speakfashion’s fashion dictionary
    3_Fashion Backstage: Interview w/dress designer Elke Walter


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    Francesc, Toni

    März 18th, 2011

    Toni Francesc, Spanish-born fashion designer. Francesc launched his namesake womenswear fashion label in 1992. His fashion is sold in multi-label boutiques and sales showrooms in Spain and America. His clothes are very chic, elegant and feminine. With this approach, Francesc targets the modern, sophisticated women.
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    Toni Francesc

    März 18th, 2011

    Toni Francesc, Spanish-born fashion designer. Francesc launched his namesake womenswear fashion label in 1992. His fashion is sold in multi-label boutiques and sales showrooms in Spain and America. His clothes are very chic, elegant and feminine. With this approach, Francesc targets the modern, sophisticated women.
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    New York Fashion Week: Toni Francesc’s Fall 2011 Runway Show

    Februar 14th, 2011

    It was a quarter after 9 pm last Saturday night when the volcano has erupted. Scientists all over the world were already aware of its fire spitting activity since 2008 when the volcano erupted the first time in New York. But this time its energy was more massive and powerful than anybody had expected. Although its activity wasn’t triggered by Mother Nature this time. It was a creation of the Fashion-Phoenix who isn’t anybody else than Fashion Designer Toni Francesc.

    Toni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 CollectionToni Francesc - Fall 2011 Collection

    The Spanish Designer picked the motif of a mythical bird named ‘GARUDA’ for his Fall / Winter collection 2011. Garuda is the counterpart of the Phoenix in the Indonesian mythology. And you could truly tell about his inspiration after watching the runway show.

    The entire collection plays with vivid and numinous colors, especially the skillful use of the intense orange, gold and red are the focus of the collection. The epiphany of the Phoenix is shown in the energy of the fire which transforms in ash, demonstrated in gray and black colors, fabrics and silhouettes. GARUDÀ’s very straight, clear and elegant look reflects in its garments, all shown in precious silks and wools.

    It’s been surely not the last time that the Spanish Fashion volcano showed its activity to the astound audience. Toni Francesc will probably be back soon since he started his next 500 year life circle just hours ago.

    Phoenix: A mythical bird

    Phoenix is a fire spitting bird with a colorful plumage and a tail of gold and scarlet. The figure from the Greek mythology has a 500 to 1000 year life-cycle. After his death he is reduced to ash, from which a new, young phoenix arises. The new phoenix is destined to live as long as its old self. Its ability to be reborn from its own ashes implies that the new phoenix is immortal and the offspring of the older one. The bird is therefore a metaphor for rebirth, innovation and a steady evolvement of the status quo.

    Related Articles:
    1_Fashion Backstage: Interview w/Toni Francesc at Fashion Week
    2_Toni Francesc in speakfashion’s fashion dictionary
    3_Fashion Backstage: Interview w/Burkhalter Couture


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    Fashion Backstage: Speaking Fashion with ‘Cindy Steffens’

    September 25th, 2010
    speakfashion:Cindy, before we talk about your hat-designs, just tell us quickly about yourself and how you came up with the idea of an own fashion label?

    cindy steffens:
    Well, since of my childhood ‘art’ and ‘design’ was surrounding me. I’ve known very early that I’m going to do something creative. After I finished my university entrance diploma in 1998, I started a fashion design education and afterwards I completed my fashion design degree 2005 in Hannover.

    speakfashion:
    Why did you decide to design hats?

    cindy steffens:I’ve done two different internships during my study where I discovered my love and passion to hats. I was so obsessed creating my own hat-designs and nothing changed until now.

    speakfashion:What’s the basic idea behind your style? Or in other words: What distinguish ‘cindy steffens’ from other hat designers?

    cindy steffens: On one hand I emphasize a certain technique in designing my hats. I knot feathers, twirl silk or I’m tearing fabrics to follow them up with the famous ‘bobbin lace-making’ method. On the other hand I’m using different and unusual materials like glass, metal, silk, hair-felt or real hedgehog-needles, root ages, lacquer, leather and rubber. Every so often I also reprocess real branches and original veil from the 30s.

    speakfashion:What’s the biggest challenge in designing hats?

    cindy steffens: The biggest challenge in designing hats is definitely to keep the hat in its usual and basic form. It is very exhausting and hard to deal with that. In this case I’m always working with hot water-steam, at least when I’m using hair-felt. On one hand I really like working with this material but on the other hand it is also very difficult to handle it correctly. It could happen that you get some wholes and bumps by accident for instance.

    speakfashion: How does your main target group look like?

    cindy steffens: My clients are on average between 25 and 45 years old. But I also have a client who is already 85. They all have one thing in common: They love to emphazise their personality by wearing an appropriate hat. Handsome women, trend-setter who set themselves apart from the general public.

    speakfashion: What’s the price range of your hats?

    cindy steffens: My prices start at a minimum of EUR 55,- and they can go up to EUR 150,- which is the more usual price of a hat since they are all hand-made in my shop in Vienna. And every hat has its unique design. That means, there is no best seller which I’d fabricate over and over again. If you buy a particular design you can be sure that this is the only one. Because of this uniqueness there is certainly no price limit to the top.

    speakfashion: Wearing classical hats were an indicator of social status in the olden days. When do people wear your hats basically these days? Is there a certain occasion for ’cindy steffens’?

    cindy steffens: Lots of my clients want to have an appropriate hat to a certain dress. The ‘Vienna balls’ are often a particular occasion for my designs. My clients are wearing my hats to weddings as well, whether the bride by herself or simply the wedding guests. And some of my clients only try to escape from their daily grind in wearing my sophisticated hat-designs as a nice accessory.

    speakfashion: Do you have already shown your hat-designs during a fashion week?

    cindy steffens: Yes, last year twice in Berlin and Vienna. This year I’m going to present my designs in Vienna as well. But I’m also attending different exhibitions in Europe during the year.

    speakfashion: What are your plans for the future? Any secrets you want to share with us today?

    cindy steffens: I’d like to extend my store in Vienna with a second person who can help me out in designing and merchandising my hats. I also would like to offer my designs in more cities and countries like Dublin for instance because I really love this city!

    speakfashion: Sounds great Cindy. Thank you for the chat and keep us posted on your story.

    Speaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy SteffensSpeaking Fashion with Hat Designer Cindy Steffens
    Wanna touch base with ‘Cindy Steffens’?
    Cindy Steffens- Headquater in Hamburg
    Kleiner Schippsee 15 // 21073 Hamburg
    P: +49 (176) 995.010.11 // Email to Cindy Steffens
    W: www.cindysteffens.com // Catch up with Cindy on Facebook

    Related Articles:
    1_Fashion History Classics: Invention of the Cloche Hat
    2_Cindy Steffens in speakfashion’s fashion dictionary
    3_Fashion Accessory: Bebe hat


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