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    New Look Era

    Mai 4th, 2015

    The New Look Era is considered to be the era that lasted from 1940 to 1960. During World War II fashion responded to the restrained mood and economy of the war. Many fashion houses closed during occupation of Paris. During World War II (1939 – 1945), all types of cloth were needed for a variety of wartime purposes, and material for clothing was severely rationed and limited for each year and its number decreased steadily as the war progressed. From 1940 onward, no more than thirteen feet (four meters) of cloth was permitted to be used for a coat and a little over 3 feet (1 meter) was all that allowed for a blouse. No belt could be over 1.5 inches (3 centimeters) wide. Despite this, haute couture tried to keep its flag flying. Fashions of the era emphasized shorter skirts than ever before, buttons for any type of clothes were limited to three per item, evening wear was also shortened and women were encouraged to make do with ankle socks and bare legs.

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